It?s a Colorful Earth: The Indicating of Shade Throughout Borders

As children, we have been often asked ?what?s your chosen color?? We belief that our color choice says a great deal about who we have been, knowning that the questioner will immediately understand its meaning.

But colors, like words, do not carry universal meaning. We all have different reactions to various tones and shades depending on how and where we had been raised, our past experiences with it, and our group of preferences ? which, like children, can adjust inexplicably.

The truth is colors carry a whole lot of meaning ? but that meaning varies drastically across languages, cultures, and national borders. If you are mindful of many of these differences, it will be possible to avoid embarrassing cultural mistakes when referring to and ultizing colors among colleagues, friends, and clients ? and it'll enable you to promote your product effectively in global markets.

Below, a simple guide to five colors around the globe.


In Western cultures, black is a member of death, evil, and eternity. In some Eastern cultures, however, many times, it carries the contrary meaning; in China, black may be the signature color for young children, and it is utilized in celebrations and joyous events.

White, conversely, symbolizes age, death, and misfortune in China and in many Hindu cultures. Across both East and West, however, white typically represents purity, holiness, and peace.


Red is probably the most effective colors, as well as meanings in most cultures run deep:

China - Celebration, courage, loyalty, success, and luck, and others. Used often in ceremonies, and when along with white, signifies joy.

Japan - The traditional color to get a heroic figure.

Russia - Representative with the Communist era. For this reason, it is recommended being extremely careful when utilizing this in Eastern European countries.

India - Purity, so wedding costumes are often red. Also along with for married women.

United States - Danger (think "red light!") and utilized in combination with other colors for holidays, for example Christmas (green) and Valentine's Day (pink).

Central Africa - Red can be a colour of life and health. But in the rest of Africa, red can be a hue of mourning and death. To honor this, the Red Cross changed its colors to green and white in South Africa and also other regions of the continent.


Blue is often considered to be the "safest" global color, as it can represent anything from immortality and freedom (the sun) to cleanliness (in Colombia, blue is equated with soap). In Western countries, blue is frequently seen as the conservative, "corporate" color.

However, take care when working with blue to address highly pious audiences: along with has significance in almost every major world religion. For Hindus, it may be the colour of Krishna, and several with the gods are depicted with blue-colored skin. For Christians, blue invokes images of Catholicism, particularly the Virgin Mary. Jewish religious texts and rabbinic sages have noted blue to become a holy color, as the Islamic Qur'an refers to evildoers whose eyes are glazed with fear as زرق zurq, website which will be the plural of azraq, or blue.


Until natural foods companies started marketing green beverages as healthy and good-tasting, many Western people thought green food was poisonous. Today, green is considered a far more positive color. American retailers are leveraging the environmental movement to offer eco-friendly goods, often using green-themed packaging or ad campaigns to suggest a product's compliance with "green" standards. Not so in China and France, where reports have indicated that green is not a option for packaging.


If the Dutch have everything to say about this, the World Cup is going to be flooded with lots of orange august. (Orange is the national hue of the Netherlands along with the uniform hue of the country's famous football team.)

On sleep issues with the world, however, orange includes a slightly more sober meaning: within Hinduism, orange carries religious significance as the color for Hindu swamis. Throughout Southeast Asia, Theravada Buddhist monks also wear orange robes.

So before your inner child enthusiastically covers your color preference to foreign friends or colleagues, you might find out more about that color and its particular cultural significance. Also, be conscious of color choices as they relate with your company?s campaign copy and graphics ? whether it is printed collateral, an internet site, or advertising. Know your target market as well as their respective color conventions so that you don?t inadvertently send a bad message. We recommend this useful visual representation by Information is Beautiful.

Oh one more thing, well known colors at Acclaro are blue and orange.

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